What Is the Primary Justification Marketers Use for Conducting Recognition

question 80

Multiple Choice

What is the primary justification marketers use for conducting recognition and recall tests?

• A) Researchers find that recalling an advertisement has a strong link to purchasing a product.
• B) People have unfavorable views of advertising and are unlikely to purchase advertised products.
• C) Consumers tend to enjoy participating in these tests and are likely to purchase the products as a result.
• D) People are more likely to buy a product they have seen advertised than one they have not seen advertised.
• E) There is a strong link between advertisement recall/recognition and word-of-mouth communication.

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Definitions:

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An individual who strives for flawlessness and sets excessively high performance standards, accompanied by overly critical self-evaluations and concerns regarding others' evaluations.

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The ability to accomplish a job with a minimum expenditure of time and effort.

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The process of organizing and planning how to divide one's time between specific activities to work more efficiently.