The Limitations in Using Publicity-Based Public Relations Tools Stem Primarily

question 148

Multiple Choice

The limitations in using publicity-based public relations tools stem primarily from the fact that

• A) marketers alter the length of publicity releases.
• B) publicity is never properly managed by media personnel.
• C) media personnel consider only unfavorable messages as newsworthy.
• D) it is time-consuming to convince media personnel that the information is newsworthy.
• E) media personnel control the content of the communication.

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Definitions:

Chart of Accounts

A structured list of all the financial accounts in the general ledger of a company, used for organizing transactions and financial data.

Signature Coffee Mugs

Customized or uniquely branded coffee mugs that often represent a company, brand, or personal statement.

Revenue Journal

An accounting ledger where revenue transactions are first recorded.

Posting References

Notations that make the connection between journal entries and the ledgers to which they are posted.