Use the Following to Answer the Questions

question 88

Multiple Choice

Use the following to answer the questions.
The Toyota Corporation is developing its promotional plan for the coming year and is considering several types of advertising to communicate its messages.Toyota will likely advertise its new vehicle,the Venza,on TV and in major national magazines.It is possible that the ads could focus on the features of the Venza and its most likely competitor,the Ford Edge.Other forms of advertising that can be considered are ads that feature all of the Toyota brands in a single ad,while mentioning only the Toyota brand and its company's strengths.Finally,Toyota will probably continue to advertise updates of its cash cow brands,the Camry and the hybrid versions of its SUVs.
-Refer to Scenario 17.1.Advertisements such as the one proposed above for the Camry and hybrid SUVs,are most likely an example of

• A) product advertising.
• B) comparative advertising.
• C) competitive advertising.
• D) institutional advertising.
• E) reminder advertising.

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Definitions:

Central Processing Units

The primary component of a computer that performs most of the processing inside a computer to execute instructions from both hardware and software.

Systems Competition

A form of competition that occurs not just between individual products or services, but between entire systems or platforms.

Network Externalities

The effect that one user of a product or service has on the value of that product to other people, often positive, where the value increases as more people use it.

Profit-maximizing

The process or strategy of adjusting production and sale levels to achieve the highest possible profit.