Why Would a Marketer Conduct a Posttest When the Advertising

question 153

Short Answer

Why would a marketer conduct a posttest when the advertising campaign has already run and the dollars have already been spent?

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Definitions:

Tax Levied

A compulsory financial charge or some other type of levy imposed on a taxpayer by a governmental organization in order to fund government spending and various public expenditures.

Tax Incidence Analysis

The study of who bears the burden of taxes, in terms of economic impact and how it affects different market participants.

Tax Payment

The process of making payments to a government authority for income earned, sales completed, or property owned.

Tax Revenue

The income that is gained by governments through taxation.