To Be Unbiased, a Member of a Consumer Jury Should

question 14

True/False

To be unbiased, a member of a consumer jury should not be a present user of the advertised product.

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Definitions:

Negative Feelings

Emotions or sentiments characterized by a lack of positivity, which can include sadness, anger, and fear.

Television Ad

A segment produced to promote products, services, or ideas, broadcasted during television commercial breaks.

Specific Phobia

An intense, irrational fear of or aversion to a particular object or situation that provokes immediate anxiety and avoidance behavior.

Classical Conditioning

A learning process that occurs when two stimuli are repeatedly paired together; a response that is at first elicited by the second stimulus is eventually elicited by the first stimulus alone.