Fraudulent Usage, Inability to Attract Potentially Brand-Loyal Customers, and Use

question 56

Multiple Choice

Fraudulent usage, inability to attract potentially brand-loyal customers, and use by current customers but not new customers are believed to be disadvantages of which of the following?

• A)Sweepstakes
• B)Money refunds
• C)Frequent-user incentives
• D)Coupons
• E)Premiums

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Definitions:

Action Priorities

The determination and focusing on tasks or goals deemed most critical or beneficial to accomplish, often in the context of time management or strategic planning.

Time Frames

Specific periods during which activities, processes, or events are intended to happen or be completed.

Work Unit Performance

The effectiveness and efficiency of a group or team in achieving its assigned tasks and goals within an organization.

Functional Managers

Responsible for one area of activity, such as finance, marketing, production, human resources, accounting or sales.