Sales Promotion Objectives Should Be Consistent with the Organization's Overall

question 16

True/False

Sales promotion objectives should be consistent with the organization's overall objectives and its marketing objectives.

---

Definitions:

Property Rights

Legal rights defining the ownership and use of resources including land, intellectual property, and personal assets.

Public Good

A product or service that is provided without profit to all members of a society, either by the government or a private individual or organization.

National Defense

The governmental provision of military forces and facilities intended to secure the nation against all potential enemies.

Government-Run

Entities, operations, or programs managed and operated by a government entity or its agents.