When an Effort Is Made to Create or Change an Attitude

question 44

Multiple Choice

When an effort is made to create or change an attitude, belief, or perception through purchased broadcast time or print space, the company is usually:

• A)advertising
• B)conducting public relations
• C)performing public service
• D)none of the above

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Definitions:

Key Characteristic

An attribute or feature that is deemed essential or significantly important.

Variables

Elements or quantities that can vary or change in a study or experiment.

Measure

Measure refers to a method or standard for obtaining a quantity represented or an amount of a characteristic, often through the use of instruments or statistical techniques.

Label

A descriptor or name assigned to something for the purpose of identification or to give additional information.