Examlex
Social computing and social commerce are not the same.
Cohesiveness
The property of a group that affectively binds people, as group members, to one another and to the group as a whole, giving the group a sense of solidarity and oneness.
Polarised
Having opinions or characteristics that are directly opposite of each other, often leading to a division.
Extreme
Representing a high degree of a quality or condition, often characterized by actions or opinions that are far from the norm or average.
Self-Categorisation Theory
A psychological theory explaining how individuals classify themselves and others into categories, affecting behavior and social identity.
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