Which of the Following Statements About Loyalty Programs Is False

question 53

Multiple Choice

Which of the following statements about loyalty programs is false?

• A)Loyalty programs work when there is a high frequency of repeat purchases.
• B)Loyalty programs work when there is little personal customization.
• C)The purpose of loyalty programs is to influence future behavior.
• D)The purpose of loyalty programs is to reward past behavior
• E)Loyalty programs are a customer-touching application.

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Definitions:

Information Dependence

The extent to which individuals or organizations rely on others for obtaining information necessary for making decisions or carrying out tasks.

Social Information Processing Theory

A theory that suggests individuals give meaning to their interactions and relationships in online spaces based on textual and non-verbal cues over time.

Information Dependence

Refers to the extent to which individuals or organizations rely on others for obtaining information necessary for their decision-making processes.

Internalization

The process of accepting a set of norms or beliefs as integral to one's own belief system or behavior.