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Mantyla's "banana/yellow, bunches, edible" experiment demonstrates that for best memory performance, retrieval cues should be created
Credence Properties
Attributes of a product or service that cannot be fully evaluated by consumers before or after purchase, often requiring trust in the provider or third-party verification.
Search Properties
Characteristics of a product or service that can be evaluated before purchase, such as color, style, or price.
Experience Properties
Characteristics of a product or service that can only be discerned through direct interaction or consumption, often influencing customer satisfaction.
Expenditure
Money spent by an individual or organization on products, services, or activities, either for current needs or investments.
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