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Rosa is in a convenience store considering which soda to buy. She recalls a commercial for BigFizz she saw on TV last night. BigFizz is running a promotion where you look under the bottle cap, and one in five bottles has a voucher for a free soda. If Rosa decides to purchase a BigFizz based on this promotion, which is framed in terms of _________________ , she will use a _________________ strategy.
Crisis Manager
A professional specialized in handling public relations crises, devising strategies to mitigate damage to reputation and navigating through challenging situations to regain public trust.
Marketing Communications
The various methods and tools companies use to relay information about their products and services to potential customers, including advertising, public relations, and social media.
Product Price
The amount of money customers must pay to acquire a product, crucial for its market positioning and profitability.
Advertising Campaigns
Advertising campaigns are organized series of promotional messages aimed at achieving specific goals, such as increasing brand awareness or sales, across various media channels.
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Q63: Rosa is in a convenience store considering