Direct Marketing Is a Data-Mining Application That Identifies the Reasons

question 61

True/False

Direct marketing is a data-mining application that identifies the reasons customers switch to competitors and predicts which customers are likely to do so.

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Definitions:

Organizational Change

The process by which companies or organizations alter their structures, strategies, operational methods, technologies, or organizational culture to effect change within the organization and adapt to new conditions.

Behavioural Science

The study of human and animal behavior through observation and scientific analysis.

Engineering

The application of scientific, mathematical, and practical knowledge to invent, design, build, maintain, and improve structures, machines, devices, systems, materials, and processes.

Democratic

Pertaining to a system of government by the whole population or all the eligible members of a state, typically through elected representatives, or describing a principle of fairness and equality.