The Data-Mining Application That Identifies Which Prospective Clients Should Be

question 63

Multiple Choice

The data-mining application that identifies which prospective clients should be included in a mailing or email list to obtain the highest response rate is known as____________ .

• A)trend analysis
• B)customer churn
• C)consumer clustering
• D)direct marketing

---

Definitions:

Redundancy

The inclusion of extra components not strictly necessary to functioning, in case of failure in other components.

Pacemaker

A medical device implanted in the chest to help control abnormal heart rhythms, using electrical impulses to prompt the heart to beat at a normal rate.

Wireless LAN

A local area network that enables devices to communicate without physical cables, using radio waves for connectivity.

Connected Vehicle

Refers to cars, buses, trucks, and other mobile machines that use internet connectivity and other technologies to communicate with each other and with infrastructure, enhancing safety and efficiency.