The Data-Mining Application That Identifies Which Prospective Clients Should Be

question 63

Multiple Choice

The data-mining application that identifies which prospective clients should be included in a mailing or email list to obtain the highest response rate is known as____________ .

• A)trend analysis
• B)customer churn
• C)consumer clustering
• D)direct marketing

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Definitions:

Sharing

The act of giving a portion of what one has to others or allowing others to use something jointly, often seen as a social or collaborative activity.

Communication

The process of exchanging information, ideas, thoughts, and feelings between people through speaking, writing, or using some other medium.

Transferring Information

The act of conveying data, knowledge, or details from one entity or person to another.

Meaning

The significance, definition, or explanation of a word, phrase, concept, or symbol.