The Data-Mining Application That Identifies Which Prospective Clients Should Be

question 63

Multiple Choice

The data-mining application that identifies which prospective clients should be included in a mailing or email list to obtain the highest response rate is known as____________ .

• A)trend analysis
• B)customer churn
• C)consumer clustering
• D)direct marketing

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Definitions:

Human Nervous System

The complex network of nerve cells and fibers that transmits nerve impulses between parts of the body.

Neurotransmitters

Chemicals that transmit signals across a synapse from one neuron to another in the nervous system.

Neuron

A specialized cell of the nervous system that transmits signals electrically and chemically throughout the body.

Action Potential

A temporary reversal of an electric polarization of the membrane in nerve or muscle cells.