________ Is a Process Improvement Philosophy That Results in Small

question 4

Essay

________ is a process improvement philosophy that results in small, incremental changes while ________ is a process improvement philosophy that results in dramatic organizational changes.

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Definitions:

Staircase Analysis

An evaluative technique that segments a process or development into distinct levels or phases for detailed assessment and review.

Potential Market

The entirety of consumers who could potentially purchase a product or service, based on their needs and resources.

Brand Awareness

The degree to which customers recognize and understand the unique features or identity of a specific brand's products or services.

Marketing Mix

The set of controllable tactical marketing tools—product, price, place, and promotion—that a company uses to produce a desired response in the target market.