The Bottled Water Industry Created New Competitors for Coca-Cola, but It

question 13

True/False

The bottled water industry created new competitors for Coca-Cola, but it did not change the basic industry boundaries.

---

Definitions:

Wholesaler-sponsored

Pertains to promotional activities or programs initiated by wholesalers to boost the demand for certain products among retailers.

Franchise System

A method of distributing products or services involving a franchisor, who establishes the brand's trademark or business system, and a franchisee, who pays a royalty and often an initial fee for the right to do business under the franchisor's name and system.

Channel Conflict

A situation where there is discord or competition among channel partners such as manufacturers, wholesalers, and retailers, often due to overlapping territories or conflicting interests.

Channel Member

A participant in the marketing channel, such as a retailer or distributor, through which goods and services flow from producers to consumers.