Compared to a Differentiator, the Company That Follows a Low-Cost

question 1

Multiple Choice

Compared to a differentiator, the company that follows a low-cost strategy:

• A) distinguishes its products from those of rivals by offering something that they find hard to match.
• B) absorbs cost increases by powerful suppliers while keeping to their lower pricing.
• C) allows the company to charge a premium price for its good or service.
• D) uses perceived superior value to generate growth in demand among customers.
• E) creates entry barriers for rivals with greater brand loyalty to the specific products offered.

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