Jackson Stiles Is a Marketing Manager for Rock Hardware

question 107

Multiple Choice

Jackson Stiles is a marketing manager for Rock Hardware.His boss has told him to make sure each product earns at least a 25% net profit margin.When new products come into the store,Jackson enters data into Rock's DSS about the product,shipping and promotional costs associated with carrying the product.The DSS then calculates a target price based on this information.Jackson is using the DSS to conduct a ________ analysis.

• A)Input-Output
• B)Factor
• C)Goal seeking
• D)What-if

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Definitions:

Portfolio Analysis

The process of reviewing or assessing the elements of a group of investments, assets, or products to make decisions based on performance and risk.

Strategic Goods

Products, services, or materials that are crucial to a company’s business strategy or to national security, often subject to trade controls.

Value Engineering (VE)

A systematic method to improve the "value" of goods or products and services by using an examination of function. Value, in this context, can be defined as the ratio of function to cost.

Value Analysis (VA)

is a method to improve product value by examining its function, design, and the cost of components, aiming for cost reduction while maintaining quality.