Data Mining Is Important Because Any Customer Can Become a Brand

question 6

True/False

Data mining is important because any customer can become a brand advocate or adversary by freely expressing opinions and attitudes that reach millions of other customers on social media.

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Definitions:

Conflict Management

The practice of identifying and handling conflicts in a wise, fair, and efficient manner, focusing on effective communication and negotiation strategies to achieve resolutions.

Assertive

Relating to a behavior characterized by confidence and self-assurance in expressing one's opinions and needs directly and respectfully, without being aggressive or passive.

Cooperative

An organization or entity that is owned and run jointly by its members, who share the benefits or profits.

Organizational Politics

The activities within an organization aimed at improving personal or departmental gain, often at the expense of others or the company.