PPC Advertisers Use Each of the Following Metrics to Gauge

question 34

Multiple Choice

PPC advertisers use each of the following metrics to gauge the effectiveness of their campaigns except ________:

• A)Click through rates
• B)Cost of customer acquisition
• C)Keywords that lead to sites
• D)Return on advertising spend

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Definitions:

Cultural Construct

A concept or practice that is seen as natural or given by society, but is actually an invention of that society and varies across cultures.

Gender

Social and cultural constructs related to the differences and characteristics associated with being male, female, or non-binary.

Biology

Everything that appears in the body and brain, whatever its origin.

Psychology

The scientific study of the human mind and its functions, especially those affecting behavior in a given context.