The Payment Card Industry Data Security Standard (PCI DSS)created by Visa,MasterCard,American

question 47

Multiple Choice

The Payment Card Industry Data Security Standard (PCI DSS) created by Visa,MasterCard,American Express,and Discover is a __________.

• A)Set of standards required by U.S.and international law for protecting credit card transaction data.
• B)Set of industry standards required for all online merchants that store,process,or transmit cardholder data.
• C)Set of voluntary security guidelines for retailers who accept Visa,MasterCard,American Express,and Discover credit cards.
• D)Set of regulations (that vary from state to state,and country to country)that apply to credit card companies.

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Definitions:

Marketing Mix Actions

Strategies and tactics adopted in varying the four Ps (Product, Place, Price, Promotion) to meet customer needs and reach marketing objectives.

SWOT Analysis

SWOT Analysis is a strategic planning tool used to identify and understand the Strengths, Weaknesses, Opportunities, and Threats related to business competition or project planning.

Planning Phase

The initial stage of a project or business strategy, where goals are set and tasks are outlined to achieve those goals.

Market-Product Grids

A strategic planning tool used to visualize and analyze relationships between different markets and products, facilitating decisions on where to focus marketing and product development efforts.