Quality-As-Excellence and Quality-As-Reliability Are Concepts That Apply to Goods but Not

question 20

True/False

Quality-as-excellence and quality-as-reliability are concepts that apply to goods but not services.

---

Definitions:

Cost Leadership Strategy

A competitive strategy where a company aims to become the lowest cost producer in the industry, offering its products or services at a lower price than competitors.

Differentiation Strategy

A marketing approach where a company makes its product or service stand out from competitors through distinct features, quality, or services.

Significant Points

Key or important aspects, facts, or features that are noteworthy.

Higher Price

The strategy of setting the cost of a product or service above the average market price to signal higher quality or to cover higher production costs.