The Foursquare App Makes Use of a Mobile Device's GPS

question 60

True/False

The Foursquare app makes use of a mobile device's GPS system to determine the user's location.Foursquare uses consumer location information from a mobile device's GPS to target consumers with timely and relevant promotional messages.This is an example of location-based marketing.

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Definitions:

Consumer Price Index

An index measuring the change over time in the price level of consumer goods and services purchased by households.

Base Year

A reference point in time used for comparative purposes, particularly in the context of economic and financial indices.

Consumer Price Index

A measure that examines the weighted average of prices of a basket of consumer goods and services, such as transportation, food, and medical care, changing over time.

GDP Deflator

A measure of the level of prices of all new, domestically produced, final goods and services in an economy, indicating how much of the change in the gross domestic product can be attributed to changes in the price level.