Instead of Treating Mobile Commerce and Traditional Retailing as Separate

question 61

Multiple Choice

Instead of treating mobile commerce and traditional retailing as separate retail channels,the National Retail Federation recommends an integrated strategy called _________________ retailing.

• A)Integrated market
• B)Multi-channel
• C)Omni-channel
• D)Multi-tier

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Definitions:

Brand Equity

The value and strength of a brand that is derived from consumers' perceptions, recognition, and loyalty.

Consumer-brand Relationships

The dynamic relationship between consumers and brands characterized by interaction, loyalty, and emotional connection.

Pre-suppositional Question

A question used in therapy that assumes a positive outcome or change, designed to help clients envision and work toward desired states or goals.

Resolve

The determination to do something or the process of finding a solution to a problem.