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To Take Advantage of the Growth of Mobile Device Use,many

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To take advantage of the growth of mobile device use,many retailers like Macy's are using mobile check-in strategies and partnering with companies like Foursquare and Shopkick that use mobile apps to alert retailers when a customer is in their store.


Definitions:

Shooting Stars

Small, rapidly moving meteoroids that, when they enter the earth's atmosphere, burn up and create a visible streak of light in the sky.

Night Sky

The appearance of the sky after sunset, characterized by darkness interspersed with celestial objects such as stars, planets, and the moon.

Aversive Stimulus

An unpleasant or noxious stimulus used to influence behavior through negative reinforcement or punishment.

Operant Response

Operant response involves a behavior that is modified by its consequences, with reinforcement increasing the likelihood of the behavior and punishment reducing it.

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