Intangible CRM Benefits Are Measured Using ROI or Net Present

question 76

True/False

Intangible CRM benefits are measured using ROI or net present value (NPV).

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Definitions:

Expected Cash Flows

Forecasts of the amounts, timing, and uncertainty of cash receipts and disbursements that a business anticipates.

Annual Rate of Return Technique

A method to estimate the profitability of potential investments by calculating the projected annual rate of return.

Time Value of Money

The concept that money available now is worth more than the same amount in the future due to its potential earning capacity.

Cash Payback

A method of evaluating an investment by determining the amount of time it will take to recoup the initial investment from its cash flows.