Prior to Using ArcGIS and Geocoding,General Motors Shotgunned Its Ads

question 54

True/False

Prior to using ArcGIS and geocoding,General Motors shotgunned its ads at the general public.Now,it can more accurately determine locations where people buy certain models and channel its ads specifically to those areas.

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Definitions:

Motivation

The process that initiates, guides, and maintains goal-oriented behaviors; it is what causes you to act, whether it is getting a glass of water to reduce thirst or reading a book to gain knowledge.

Esteem Needs

The fourth level in Maslow's hierarchy of needs, which includes feelings of accomplishment and recognition from others.

Safety Needs

A concept in Maslow's hierarchy of needs referring to an individual's need for security and protection from physical and emotional harm.

Expectancy Theory

A process theory that states that motivation is determined by the outcomes that people expect to occur as a result of their actions on the job.