When a Company Decides to Serve a Limited Number of Segments

question 30

True/False

When a company decides to serve a limited number of segments, or just one segment, it is pursuing a segmentation strategy.

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Definitions:

Purchasing Department

A division within an organization responsible for acquiring goods, services, and materials necessary for its operations.

Number of Orders Processed

The total quantity of orders that have been completed and shipped to customers within a given time period.

Batch-level Activity

Operations that are performed on groups of units within the production process rather than individually.

Setting up Equipment

The process of assembling, arranging, and making operational machinery or apparatus needed for a specific task or purpose.