By Focusing on a Niche, and Customizing the Offering to That

question 46

True/False

By focusing on a niche, and customizing the offering to that segment, a differentiated company can often outsell differentiated rivals that target a broader market.

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Definitions:

Delegated Authority

The transfer of authority from one individual to another, enabling the latter to make decisions within certain boundaries.

Boundary-Spanning Job

A boundary-spanning job involves roles that require an individual to maintain relationships, communication, and coordination between their organization and its external environment or different internal groups.

Public Relations Director

A professional responsible for managing and guiding the public relations strategy of an organization, ensuring effective communication with stakeholders and the public.

Vertical Hierarchy

An organizational structure where authority and responsibility are clearly defined, creating a top-down flow of information and orders.