Nutrimax Corp

question 36

Multiple Choice

Nutrimax Corp., a breakfast cereal company, has designed extensive and elaborate advertising campaigns for its existing products. The campaigns mainly focus on the features and benefits of the products that differentiate the cereals from the competition. The massive advertising and marketing initiatives are also intended to intimidate new entrants and rivals. Nutrimax Corp. is most likely to be using which of the following strategies? 

• A) Market penetration
• B) Product development
• C) Product proliferation
• D) Market development
• E) Capacity control

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