An App Development Firm Is Working on a New Product

question 76

Multiple Choice

An app development firm is working on a new product to identify and consolidate a smartphone user's favorite and most-used apps into one place on the phone. If the new product will be sold to existing customers, the firm is pursuing a strategy of:

• A) product development.
• B) market penetration.
• C) product proliferation.
• D) market signaling.
• E) market development

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Definitions:

Social Controls

Mechanisms, both formal and informal, that regulate individual and group behavior, aiming to enforce conformity to societal norms.

Conformity

The act of aligning one's beliefs, attitudes, or behaviors with those of a group or societal norms, often to fit in or be accepted.

Imprisonment Rate

A statistical measure representing the number of individuals incarcerated per 100,000 population within a specific jurisdiction.

African-American Men

Male individuals who are of African descent and are citizens or residents of the United States.