In Looking Over the Responses Given to the Items in Question

question 2

Multiple Choice

In looking over the responses given to the items in question 7, you notice that only one of your 2000 respondents had missing data on any of the items. That respondent scored 3 on the first 3 items but left item 4 blank. You should:​

• A) ​give the respondent a total score of 9.
• B) ​assign the middle value or the respondent's average value to item 4, giving that respondents a total score of 12.
• C) ​exclude that respondent from your data analysis.
• D) ​either exclude that respondent from your analysis or assign the middle or average value to item 4

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Definitions:

Communication

The process of exchanging information, ideas, or feelings between individuals or groups, typically through a common system of symbols, signs, or behavior.

Interactive Communication

A process of exchanging information where both parties participate actively and influence each other’s messages.

Consumer Convenience

The ease and freedom from difficulty that consumers experience in accessing, purchasing, and using goods or services, influencing their satisfaction and loyalty.

Customize

To modify or tailor a product or service according to specific requirements or preferences of the customer.