THE NEXT QUESTIONS ARE BASED ON THE FOLLOWING INFORMATION

question 230

Essay

THE NEXT QUESTIONS ARE BASED ON THE FOLLOWING INFORMATION:
A company wishes to evaluate the effectiveness of a marketing campaign.Seventy five percent of all potential professors were reached in a focused advertising program.Twenty eight percent of those contacted adopted the book while 8% of the adoptions came from professors who did not receive the promotional material.Define the following events of interest:
A₁ = Professor received advertising material
A₂ = Professor did not receive advertising material
B₁ = Professor adopts the book
B₂ = Professor does not adopt the book
-What is the probability that a professor did not receive advertising material and does not adopt the book?

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Definitions:

Prejudice

A preconceived opinion or bias against an individual or group without just grounds or sufficient knowledge.

Negative Opinions

Unfavorable or critical views and judgments formed about something or someone, often without full knowledge or experience.

Knowledge Workers

Employees whose primary job involves handling or using information and knowledge, rather than manual labor.

Information Technology

The use of computers, networks, and other physical devices, infrastructure and processes to collect, process, store, secure, and exchange all forms of electronic data.