THE NEXT QUESTIONS ARE BASED ON THE FOLLOWING INFORMATION

question 259

Essay

THE NEXT QUESTIONS ARE BASED ON THE FOLLOWING INFORMATION:
A company wishes to evaluate the effectiveness of a marketing campaign.Seventy five percent of all potential professors were reached in a focused advertising program.Twenty eight percent of those contacted adopted the book while 8% of the adoptions came from professors who did not receive the promotional material.Define the following events of interest:
A₁ = Professor received advertising material
A₂ = Professor did not receive advertising material
B₁ = Professor adopts the book
B₂ = Professor does not adopt the book
-What is the probability that a professor did not receive advertising material and does adopt the book?

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Definitions:

Ethical Decisions

Choices made based on ethical principles that seek to do good and avoid harm in any given situation.

Factors Influencing

Variables or conditions that can affect the outcome of a process, decision, or behavior, often studied to predict or understand results.

Managerial Behaviour

The patterns of actions and attitudes exhibited by managers, impacting organizational performance and employee morale.

Kohlberg's Preconventional

The first level in Kohlberg's theory of moral development, where an individual's moral reasoning is based primarily on the consequences of a behavior and its direct effects on oneself.