THE NEXT QUESTIONS ARE BASED ON THE FOLLOWING INFORMATION

question 230

Essay

THE NEXT QUESTIONS ARE BASED ON THE FOLLOWING INFORMATION:
A company wishes to evaluate the effectiveness of a marketing campaign.Seventy five percent of all potential professors were reached in a focused advertising program.Twenty eight percent of those contacted adopted the book while 8% of the adoptions came from professors who did not receive the promotional material.Define the following events of interest:
A₁ = Professor received advertising material
A₂ = Professor did not receive advertising material
B₁ = Professor adopts the book
B₂ = Professor does not adopt the book
-What is the probability that a professor did not receive advertising material and does not adopt the book?

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Definitions:

Cognitive Schools

Educational institutions or philosophies focused on enhancing understanding, thinking processes, and intellectual development.

Psychological Processes

Internal operations of the mind that lead to different behaviors, thoughts, and emotions.

Cognitive Revolution

A movement in psychology that culminated after World War II, characterized by a belief in the empirical accessibility of mental states and events.

Mental Events

Internal cognitive occurrences that take place in the mind, such as thoughts, feelings, and perceptions.