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As director of the local tourist board,you are interested in determining the factors that influence the hotel occupancy rate in your city each month.Hotel occupancy can be measured as the percentage of available hotel rooms that are occupied by paying customers.You develop the following model: Y = β0 + β1X1 + β2X2 + β3X3 + β4X4 + ε,where Y is the hotel occupancy rate,X1 is the total number of passengers arriving at the airport,X2 is a price index of local hotel room rates,X3 is the consumer confidence index,and X4 is a dummy variable = 1 during the months of June,July,and August.You look at data from the past 36 months and obtain the following results:
= 67.1 + 0.02x1 - 0.055x2 + 0.08x3 + 12.3x4,R2 = 0.67,
= 58.3,
= 0.008,
= 0.01,
= 0.06,
= 4.7,and SSE = 576.
-Test the hypothesis H0 : β1 = 0 and interpret your results.
Direct-To-Consumer Advertising
Marketing practice where manufacturers advertise their products directly to consumers, bypassing retailers or intermediaries.
Doctor-Patient Relationship
A formal relationship in which a physician owes a duty of care to a patient, characterized by elements of trust, confidence, and medical professionalism.
Commercial Speech
A type of speech that involves the marketing of services or products. It is protected under the First Amendment but subject to more regulations than private speech.
Central Hudson
Refers to the Central Hudson Gas & Electric Corp. v. Public Service Commission, a 1980 United States Supreme Court decision that established a test for determining when government restrictions on commercial speech violate the First Amendment.
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