Which of the Following Uses of Social Media Would Be

question 69

Multiple Choice

Which of the following uses of social media would be most most likely to hurt rather than promote one's business?

• A) Studying the users who visit one's Facebook page to detect patterns.
• B) Using Twitter to announce special promotions that cater to one's customer base.
• C) Offering people ways to use mobile apps to simplify and improve their customer experience.
• D) Appealing to the preferences of one's customer base on social media outlets.
• E) Making snide comments to undermine one's competition on social media sites.

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Definitions:

Davis-Moore Thesis

A sociological theorem that argues social stratification has beneficial consequences for the operation of society, positing that the most difficult jobs in any society are the most necessary and require the highest rewards and incentives to motivate individuals to complete them.

Stratification

The arrangement or classification of something into different groups, levels, or ranks, often used to describe the hierarchical layering of people in a society based on wealth, race, education, etc.

Bourgeoisie

The owners of the means of production.

Petite Bourgeoisie

A social class positioned between the lower middle class and the working class, often including small business owners and self-employed individuals.