The First Step in the Marketing Process Is to ________

question 30

Multiple Choice

The first step in the marketing process is to ________.

• A) conduct market research
• B) identify an unfilled market need
• C) determine costs in relation to potential benefits of the product
• D) establish brand recognition
• E) nurture good customer relationships

---

Definitions:

Mothers

Female parents who give birth to, adopt, or raise children, playing a key role in their development and socialization.

External Locus of Control

A belief that outcomes in one's life are determined by external forces or chance rather than by one's own efforts.

Pro-Social Risk Takers

Individuals who engage in risky behaviors that are intended to benefit others or society.

Sensation Seeking Scores

Quantitative measures of an individual’s preference for varied, novel, complex, and intense sensations and experiences.