When You Have Already Determined That There Is Demand for the Services

question 21

Multiple Choice

When you have already determined that there is demand for the services of your potential business,your next step is to ________.

• A) identify an unfilled market need
• B) identify target customers
• C) implement the marketing mix
• D) conduct market research
• E) nurture good customer relationships

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Definitions:

Structured Interview

An interview method where each interviewee is asked the same set of predetermined questions in a specific order.

Observer Drift

A phenomenon where there is a gradual shift or deviation in the way observers record or interpret information over time.

External Locus of Control

A belief system where individuals think that external forces or events are responsible for their life outcomes.

Reciprocal Determinism

A concept in social cognitive theory that suggests individual behavior, environmental factors, and personal cognitive factors influence each other in a bidirectional manner.