A Company That Charges a High Price to Invoke Perceptions

question 16

Multiple Choice

A company that charges a high price to invoke perceptions of high quality is using ________ pricing.

• A) psychological
• B) prestige
• C) dynamic
• D) reference
• E) penetration

---

Definitions:

Dark-Skinned

Dark-skinned refers to having a high melanin content in the skin, which results in a darker skin tone.

Blond Hair

Hair color characterized by low levels of the dark pigment eumelanin, resulting in light shades of hair.

Stratum Spinosum

The stratum spinosum is a layer of the epidermis found between the stratum granulosum and stratum basale, characterized by its spiny appearance due to the desmosomes that join cells together.

Blood Vessels

Tubular structures in the circulatory system through which blood is transported throughout the body, including arteries, veins, and capillaries.