Which of the Following Is NOT One of the Four

question 88

Multiple Choice

Which of the following is NOT one of the four main options in the promotional mix?

• A) personal selling
• B) branding
• C) advertising
• D) public relations
• E) sales promotions

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Definitions:

Markup-Based

Referring to a pricing strategy where the selling price of a product is determined by adding a specific amount or percentage to its cost.

SWOT Analysis

An analytical framework that assesses a business’s internal Strengths and Weaknesses, as well as its external Opportunities and Threats, to aid in strategic planning.

Outlook

An individual's perspective or attitude towards particular situations or the general anticipation of future events.

Social Media Monitoring

The process of using tools and techniques to observe, analyze, and respond to mentions and trends on social media platforms.