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Sales promotions are long-term activities that target consumers and other businesses for the purpose of generating interest in a product.
Marginal Product Data
Information that shows how the addition of a single unit of a factor of production, such as labor or capital, affects total output.
Competitive Market
A market structure characterized by a large number of buyers and sellers, free entry and exit, and a product for which each supplier's offerings are perfectly substitutable by the consumers.
Profit-Maximizing Rule
A principle stating that firms achieve maximum profit when they produce goods or services to the point where marginal cost equals marginal revenue.
Cost-Minimization Rule
A principle in economics that suggests a firm should produce any given output at the lowest possible cost.
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