Techniques Such as Storytelling Are Examples of Quantitative Research

question 75

True/False

Techniques such as storytelling are examples of quantitative research.

---

Definitions:

Consumer Behaviour

The study of how individuals, groups, or organizations select, buy, use, and dispose of goods, services, ideas, or experiences to satisfy their needs and desires.

Socialization Agents

People, organizations, and institutions that play a role in how individuals learn social norms, values, and behaviors, influencing their consumption patterns and preferences.

Beliefs

Firm belief in the reality or truthfulness of something, even in the absence of proof.

VALS Framework

A marketing and demographic tool that categorizes consumers into eight different psychological profiles based on their motivations and resources.