What Is the Difference Between Sensation and Perception? Give an Example

question 15

Essay

What is the difference between sensation and perception? Give an example of each. Which of these two constructs is most relevant to marketers and why?

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Definitions:

Society

A group of individuals involved in persistent social interaction, or a large social grouping sharing the same geographical or social territory, typically subject to the same political authority and dominant cultural expectations.

Globalization

The method through which companies or various entities gain global influence or begin to function at an international level, resulting in heightened interconnectivity.

Cultural Practices

Refers to the habits, rituals, and traditions specific to a community or society that reflect their values, beliefs, and way of life.

Distinctive Sets

Collections of elements or items that are clearly different or distinguished from others in specific ways.