________ Occurs When Consumers Ascribe More Value to Something Simple

question 125

Multiple Choice

________ occurs when consumers ascribe more value to something simple because they own it.

• A) Sensory marketing
• B) Neuromarketing
• C) Psychophysics
• D) The endowment effect

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Definitions:

Perceptions

The way in which something is regarded, understood, or interpreted by an individual or group.

Habit

A regular practice or routine that is hard to give up, often performed unconsciously.

Power And Influence

The ability of an individual or group to affect or change the behavior, opinions, or course of events.

Change Management

The process, tools, and techniques used to manage the people side of change to achieve a required business outcome.