________ Involves Using Communications That Are Unexpected and Unconventional in Ways

question 98

Multiple Choice

________ involves using communications that are unexpected and unconventional in ways that target consumers in unexpected places.

• A) Sensory marketing
• B) Stealth marketing
• C) Guerilla marketing
• D) Viral marketing

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Definitions:

Assimilation

The cognitive process by which new information is interpreted or absorbed into an existing schema.

Preoperational Stage

Piaget’s second stage of cognitive development, in which the preschool child learns to use language as a means of exploring the world.

Cognitive Life

Refers to the mental processes and activities related to thinking, perceiving, and understanding that characterize living organisms.

Centration

A cognitive limitation in early childhood, where a child focuses on one aspect of a situation while neglecting others.