What Is Stimulus Generalization and Why It Important to Marketers

question 23

Essay

What is stimulus generalization and why it important to marketers?

Differentiate between the processes of sensation and perception.

Explore the mechanisms and theories behind visual and auditory processing.

Identify the role of attention in perception and the concept of inattentional blindness.

Describe the concepts of depth perception and the types of cues used to perceive depth.

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Definitions:

Cohesive Group

A social group that is united, working together well, and has strong bonds among its members, leading to higher group morale.

Door-In-The-Face Technique

A strategy in which someone makes a large, unreasonable request with the expectation that the person will refuse but will then be more likely to respond favorably to a smaller request later.

Foot-In-The-Door Effect

A psychological phenomenon where agreeing to a small initial request increases the likelihood of agreeing to a larger request later.

Door-In-The-Face Technique

A persuasion strategy whereby a larger, less achievable request is made first, followed by a smaller, more reasonable request.