Many Researchers Believe That It Is Wrong to Use Motivational

question 94

Multiple Choice

Many researchers believe that it is wrong to use motivational research, largely based on Freudian theories, to study customers. Why?

• A) Freudian theories have been shown not to apply to modern consumers.
• B) Although the theories appear to have applications in psychological studies, they cannot be successfully used to predict what happens in the marketplace.
• C) The attempt was flawed in the first place because personality theories have been found to be unrelated to motivation.
• D) Some researchers believe that motivational research is not valid or reliable, while others worry that it is too powerful and may allow marketers to subconsciously manipulate consumers.

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Definitions:

R&D Activity

Research and Development activities involve investigative projects to discover new knowledge and use it to develop new products, processes, or services.

Interest-Rate Cost of Funds

The cost incurred by financial institutions for the funds they use in their operations, influenced by prevailing market interest rates.

Interest-Rate Cost-of-Funds Curve

A graphical representation that shows the relationship between the cost of funds for a financial institution and the interest rate over a period of time.

Expected-Rate-of-Return Curve

A graphical representation showing the range of possible returns on an investment, based on various scenarios or assumptions.