Old Spice Created a Series of Commercials with a Likeable

question 54

Multiple Choice

Old Spice created a series of commercials with a likeable brand representative and created several YouTube spots to help viewers get to know the man behind the brand. This was to enhance:

• A) consumer self-esteem.
• B) company acceptance.
• C) brand personality.
• D) perceptual selectivity.

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Definitions:

Geographical Area

A specific portion of the Earth's surface delineated by natural or artificial boundaries; can relate to various scales from local to global.

Physical Footprint

The physical impact or space taken up by an entity or an individual, often used in the context of environmental awareness and sustainability.

Psychological Footprint

The lasting impact or influence of an individual's actions, behaviors, and decisions on their psychological wellbeing.

Psychological Wound

Emotional trauma or distress stemming from deeply distressing or disturbing experiences.